Slamdance in Park City, Utah was our first exposition, followed by others such as the HBO and the Atlanta Film Festivals. While our name bubbled locally, we began the film festival circuit.

Our unconventional style was best described by journalist Warren Berger as “something that lurks all around, hits us where we live, and invariably takes us by surprise.” Spreading our message, it was a war in the form of guerrilla communication as we infiltrated deep within rival hoods. įlyposting images of the film using wheatpaste on buildings, alleyways, overpasses and other high-traffic areas, we saturated Atlanta’s cityscape. This was the start of our guerrilla marketing campaign.

Copies of the DVD were created, multiplied, sold as bootlegs and after a few months, we started hearing urban legends surrounding the footage. After dropping the DVDs off at a flea market in Atlanta, we let it simmer and marinate. They didn’t know that Curtis survived the gunshot and that this shocking video was actually part of a larger film. Most people who watched this sliver of the film thought it was a hood snuff tape. It was raw - a small segment of the film that followed Curtis as he ambushed rivals and, at the end, took a bullet.

You must exhibit a strong capacity for creative resourcefulness.Īfter our film was complete, we burned 3,000 copies of the first 30 minutes to blank DVD’s.

Finding your niche and projecting your story to its fullest potential requires a fresh approach to guerrilla marketing. Our eyes are met with a towering cascade of media everyday, and, for any filmmaker, the job of rising above this onslaught requires you to market your project with strategic deployment. The most controversial element of our film is that some of the footage is real while other scenes are staged.Īfter our films are in the can, we as filmmakers are met with the daunting task of marketing our work. The film follows real-life criminal Curtis Snow as he robs drug dealers and attempts to provide for his child. Snow On Tha Bluff is a film that I produced that illuminates Atlanta’s forgotten neighborhood, The Bluff, known for its violent crime, heroin market and extreme poverty.

Snow on tha bluff watch online